‘Be still and know’. Why a personal brand is worth having.

I recoil when I hear talk of ‘personal brand’And I sigh when I am asked for my personality type, ENTJ if you’re asking. I have learned not to roll my eyes when someone tells me; ‘you really must blog’ or ‘you must be active on social media’.

I’ve often wondered why I feel this way. Is it about my privacy? Is it the vacuous and insubstantial nature of social media? Is it a lack of confidence?

Recently I was challenged by a tech investor to put myself ‘on the record’; to crystalize my knowledge and share it. This is the first argument for blogging that has resonated.

So, this is my first blog in ages. In the spirit of crystalizing and sharing knowledge, any advice and constructive feedback will be greatly welcome.

I had an epiphany a couple of years ago about what motivates me. I’m not motivated by the promise of being rich; bonuses, share incentive schemes. I am not motivated by titles or power for the sake of it.

Then, last September, I had a rather large brain tumour removed. You won’t be surprised to read  the experience has changed me. My university motto kept coming back to me; ‘Be still and know’. I have spent six months thinking about what I am good at, what I want to be better at, what I need to stop beating myself up about, and what makes me happy.

I like solving big hairy problems and getting shit done. I can’t bear it when the discussions are circular, and the procrastination is companywide. Debate, commit, execute.

Most marketers have come up through product marketing or lead generation. I’ve taken a brand route in, and worked both agency and client side. I’ve been worrying about my legitimacy as a marketing leader who has had an unorthodox or unusual career path.

I don’t have a marketing degree and was debating undertaking one. Over slices of toast and coffee, a brilliant CMO I know challenged me; ‘Who asks you about marketing qualifications?’. She said if you do a marketing diploma, know you are doing it for yourself.

I realise I don’t need a certificate. I’ve never been competitive even with myself. I want to feed my curiosity. I want to do new things and learn new ways to do the same things. There is a lot of good training and reading available online so I’m going to start there. Recommendations please!

I met a CEO who hires people who are ‘keen, clever, get shit done’. I’m so drawn to that kind of culture. I live in London and love its diversity. Companies that value diversity are so attractive.

And I won’t work where #everydaysexism is acceptable any more. Life is too short to feel like you constantly have to adjust your response as a woman to fit in. Hard enough being a marketer!

‘Be still and know’ has helped me in so many ways. I understand what drives me. I believe that I have genuine, unique expertise that has come from following my curiosity. I now have the confidence to use and share that expertise to make a difference.

Rachel Fairley.

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